2017

TechCrunch reports on the beta launch of Google Attribution, a free tool designed to help marketers evaluate the effectiveness of their campaigns across various channels. via TechCrunch

Droga5's new campaign for MailChimp uses surreal imagery to highlight the email marketing platform's tools for small businesses. via The Drum.

The history of the drinking straw dates back to the 1800s when ryegrass provided a means to enjoy drinks like Mint Juleps and Sherry Cobblers, but the paper straw we know today wasn't patented until 1888. via Punch.

Bon Appétit features a 30-minute recipe for a one-skillet steak dinner with spring vegetables and a spicy mustard sauce.

The Verge profiles Anker, examining how the company found success selling reliable phone accessories at affordable prices. via The Verge.

Marketers are exploring alternatives like commissions and value-based compensation for agencies, moving away from billable hours and incentives. via Campaign US

Cocktail app Hooch is using customer data to boost engagement in ways that replicate viral marketing successes. via The source of this content is Adweek.

Homebrew Finds summarizes the book "Start Your Own Microbrewery, Distillery, or Cidery", a step-by-step guide on how to start a successful craft alcohol business.

via Homebrew Finds

This article explores the reasons behind the Instant Pot's surge in popularity, particularly among younger generations. via The Spoon

Mark Zuckerberg's travel across the United States in 2017 aimed to understand the perspectives of people from different walks of life. via @recode

Leaked documents reveal Facebook's internal guidelines for content moderation, raising concerns about censorship and the platform's handling of sensitive content. via The Guardian.

This blog post shares a list of online resources for learning about cognitive bias. via @Larryferlazzo