2017

More CEOs are engaging on social media to connect with people and boost their company's image. via The Drum.

HubSpot explores guerrilla marketing examples like UNICEF and Burger King, and gives tips for launching such a campaign. via HubSpot Blog

Professionals share financial advice they wish they'd known when they were starting out, from 401(k)s to stock options. via Fast Company.

Adam Gopnik reviews three books that discuss the tensions between liberalism and conservatism, ultimately arguing that history doesn't favor one side. via kottke.org

Shopify, an e-commerce platform enabling the end-to-end operation of over 400,000 individual retail shops & brands, is making commerce easier. The company helps merchants of all sizes set up & run digital stores, track inventory, manage shipping, and analyze sales & marketing data. via Fortune

Zen Habits presents a four-step guide to letting go of past experiences and finding peace in the present moment. via Zen Habits

Jameson is promoting its whiskey with innovative ads on Twitter, Snapchat, and Uber for St. Patrick's Day.

via Adweek

Good ad stunts are simple, dramatic and create tension, according to this analysis comparing recent campaigns from Oreo and State Street. via @Digiday