2017

Drinkhacker.com reviews The Spice Lab Special Touch Premium Mixology Case, a $200 kit of garnishes and tools designed to elevate cocktails.

via @Drinkhacker

Sam Ross's Penicillin cocktail recipe has inspired many variations from bartenders, including frozen and tequila/mezcal-based versions.

via Punch

A linguist responds to Cormac McCarthy's theory about language origin, disagreeing with McCarthy's view that the unconscious mind is nonverbal. via Nautilus.

Google's John McAteer discusses how retailers can adapt to integrated experiences in a world where consumers shop seamlessly across online and offline channels. via Think with Google

Brands are partnering directly with influencers for creative campaign development and execution, similar to how they work with ad agencies. via Digiday

TechCrunch reports on the beta launch of Google Attribution, a free tool designed to help marketers evaluate the effectiveness of their campaigns across various channels. via TechCrunch