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2022

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DTC brands are increasingly turning to affiliate marketing, especially partnering with influencers, as a way to boost sales amidst rising digital advertising costs. via Modern Retail.

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Independent authors are using AI tools like Sudowrite and Jasper to increase output and overcome writer's block, raising ethical questions about AI's impact on authorship. via The Verge

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Dave Trott analyzes Uber's marketing strategy, arguing their focus on "movement" is too broad and suggesting their marketing should emphasize why they're better than competitors.

via @davetrott

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