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Givaudan is adding virtual reality experiences with smells like ingredients and even gunfire.

WIRED offers a brief overview of microdosing psychedelic drugs like LSD and mushrooms, including suggested amounts and potential effects. The article contrasts microdoses with overdoses and mentions claimed benefits while cautioning about psychoactive effects even at low doses. via WIRED

A recent study found that Americans have inaccurate perceptions about the demographics of Democrats and Republicans. via FiveThirtyEight

Lightweight military shirts are styled for summer with tips and links to purchase. via Valet.

The growing concern of fake followers and engagement in influencer marketing is a problem brands and agencies are trying to combat. via The Drum

Lubomira Rochet, L'Oréal's chief digital officer, discusses the company's shift toward a digital-first marketing strategy, including increased YouTube ad spending. via Think with Google