Reading

Adweek writes about a new ad for Hello Flo from the creators of "Camp Gyno" that features a young girl who fakes getting her period.

via The source of this content is Adweek.

The Mozart Project is an immersive exploration of the composer's life and works. via kottke.org.

Vanity Fair chronicles the downfall of a billionaire tech mogul, from alleged drug use to securities fraud charges.

via Vanity Fair.

Emily Perper curates a reading list of five food-related articles exploring topics like queer food culture, eating Pokémon, Soylent's potential, professional food tasting, and Canadian food trucks. via Longreads.

Katherine Flynn and Julian Ring discuss their introduction to Led Zeppelin's *Led Zeppelin IV* and the album's overall impact. via Consequence

XKCD comic #1378, "Turbine," features a character with a kite and an unusual plan for achieving liftoff. via xkcd.com

This comic explores the Fermi Paradox by suggesting unseen civilizations in space might be camouflaged like ocean creatures. via xkcd.

This article explores the evolution of popular first moves for White in chess since the 1850s.

via kottke.org

Bruce Boyer writes a heartfelt tribute to Christian Chensvold on his 10 years of menswear blogging. via Ivy Style.

Greg Satell, author of Cascades: How to Create a Movement that Drives Transformational Change, argues in Strategy Is No Longer a Game of Chess that changing dynamics require a new approach to strategy. via Harvard Business Review

PSFK appears to be a trends and innovation research resource with company research and other resources for marketers, innovators, and retailers.

A weekly roundup of essential writing from around the web covering technology, culture, media, and the future can be found in this roundup of essential writing. via The Verge