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Agency executives say Facebook video ad viewability is as low as 20%, well below the industry standard of 50%.

via Digiday

Friendly reminder emails can damage credibility, argues Leila Lewis, who offers alternative ways to communicate deadlines. via Fast Company

Xeni Jardin at Boing Boing points to a New York Times project that documents untruths spoken by Donald Trump.

Pernod Ricard is using QR-coded bottles and a chatbot to offer experiences in bars and clubs. via Digiday

Brad Bennett rounds up his menswear sale picks for the week of June 23, 2017, featuring brands like Armor-Lux and Save Khaki. via The source of this content is Well Spent.

Diageo and Dentsu Aegis are testing voice activation technology that will allow bar patrons to order drinks using voice commands. via The Drum