The study, published Dec. 18 in the Journal of Marketing Research, links survey data on GLP-1 receptor agonist use – a class of drugs originally developed for diabetes and now widely prescribed for weight loss – with detailed transaction records from tens of thousands of U.S. households. ...Within six months of starting a GLP-1 medication, households reduce grocery spending by an average of 5.3%. Among higher-income households, the drop is even steeper, at more than 8%. Spending at fast-food restaurants, coffee shops and other limited-service eateries falls by about 8%.
Cornell research on the proader market impact of GLP-1 drugs.