Reading

Seth Godin's blog post Selfish-marketing-doesn't-last argues that focusing on customer needs instead of self-interest is key to sustainable marketing success.

via The source of this content is Seth's Blog.

WIRED investigates the closure of MIT's oldest dorm, Senior House, and the larger trend of universities prioritizing risk aversion over spaces for unconventional students. via WIRED

ZDNet found that Equifax's data breach checker could be inaccurate, potentially giving users wrong answers about whether their information was compromised. via ZDNet.

This article goes behind the scenes at an all-you-can-eat Indian restaurant to see how they keep their prices so low and their customers so happy.

via Serious Eats.

Learn a simple trick from vocal coach Chris Beatty to hear your own voice more like others hear it. via kottke.org

Barry Ritholtz provides his suggested readings for the weekend, including an interview with Steven Clifford and a chart about Trump's approval rating. via The Big Picture

This article discusses a short film, "The Heist," which parodies common tropes found in heist movies. via Fast Company.

The Put This On blog recommends related articles and the New York Time's guide on clothing care.

WIRED reflects on the one-year anniversary of the video game "No Man's Sky" and its evolution since release. via WIRED.

Martinis and Manhattans on the rocks, a mid-20th century trend, are examined in this article exploring the history and resurgence of this cocktail style. via PUNCH