Tooling

Google released an Android app for AdWords, but it's only available in Canada for now.

This blog post provides a helpful list of 17 Google tools for business, including popular options like Google My Business and Google AdWords, along with tips for marketers. via blog.hubspot.com

A new Google-funded website called Constitute lets users compare the content of different constitutions from around the world, and even collaboratively draft new ones. via @qz

MIT Technology Review reports on a new face detection algorithm from Yahoo Labs and Stanford that uses a deep convolutional neural network to more accurately spot faces at various angles, even when partially hidden. via MIT Technology Review

This article outlines common mistakes people make when trying to measure brand awareness and offers solutions to avoid them.

Paramount's campaign for *Hot Tub Time Machine 2* involved online and offline activations, even aiming for a world record. via Adweek.

Ask Cool Tools has a new design, and users are invited to test it out. via Cool Tools.

A junior engineer struggling with information paralysis asked Hacker News for advice on effectively learning new technical subjects. via Hacker News

Vint Cerf warns about a digital Dark Age and proposes "digital vellum" as a solution to preserve digital data. via The source of this content is BBC News.

The New York Times is increasing its Instagram strategy, launching new accounts for different departments like sports and video, to boost brand engagement — especially for younger audiences.

via Digiday.

A website is requesting verification and the enabling of Javascript and cookies to proceed. via sethgodin.typepad.com

Essential Google Analytics resources for marketers who want to improve analysis of social media marketing efforts and ROI. via @SocialMediaExaminer