Tooling

This article offers tips and workarounds for common Google Analytics issues like sampling, traffic misattribution, and discrepancies in session numbers. via Econsultancy.

Learn about five unconventional ways to leverage Twitter ads, including recovering abandoned sales and boosting newsletter open rates. via Social Media Examiner

Learn how to transform a pumpkin into a festive beer keg for Halloween parties using simple tools and materials. via The source of this content is Mashable.

A data scientist uses demographic data to create unique beer recipes for U.S. counties. via FlowingData

A comedy video satirizes viral product hype with a fake device called "MyBook," featuring cameos from Joe Montana and MC Hammer. via Mashable.

Major retailers are setting up innovation labs to drive rapid R&D and stay competitive in the digital age. via Econsultancy.

Brian Dean provides an updated backlinking strategy for SEO, covering finding proven content topics, creating high-quality content, and employing effective outreach strategies. via @smartpassiveincome

PSFK offers an AI-powered dashboard called PSFK IQ that provides trends analysis, innovation research, and business intelligence across industries, with features like case studies, expert insights, and market data.

Steven Sinofsky of Learning by Shipping writes about the importance of software testing and how it has evolved. via Learning by Shipping

PSFK offers a comprehensive trends and innovation research platform for marketers, innovators, and retailers.

via PSFK.

Facebook launches Atlas, a new ad network that tracks users across websites and devices. via Mashable.

Cirque du Soleil and ETH Zurich teamed up to create a mesmerizing short film featuring a performer dancing with flying lampshade drones. via AdWeek.