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2020WorkingTooling

Google's consumer insights team explores the complex "messy middle" of purchase decisions between trigger and purchase, identifying six cognitive biases – like social proof and scarcity bias – that significantly impact consumer preference.

via Think with Google.

2020Toolinglinks

Cool Tools recommends Newsletter Stack for finding newsletters, the EyeQue Personal Vision Tracker for at-home vision checks, and Beyond Burgers as a plant-based burger option. via Cool Tools

2020WorkingTooling

PSFK offers an AI-powered dashboard for trend analysis, providing insights on innovation across industries, retailers, and technologies through research reports, case studies, expert quotes, and video content. via PSFK.

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