This article explores three tools for measuring media impact: marketing mix models, multi-touch attribution, and incrementality experiments. via Think with Google.
Tooling
Cool Tools reviews the Shinwa Sashigane Framing Square, a Japanese tool with both inch and centimeter markings. via Cool Tools.
PBS Frontline's "Amazon Empire" documentary investigates the unprecedented power of Jeff Bezos and Amazon.
via kottke.org.
Boxes and Arrows interviewed experts about the growing importance of information architecture in managing the daily influx of information.
via Boxes and ArrowsBurger King is showcasing a moldy Whopper in their new ad campaign to highlight the removal of artificial preservatives from their food.
via AdweekFlowingData shares a graphic highlighting the areas people most frequently miss when they wash their hands, based on a study of healthcare workers.
via FlowingDataSomeone figured out how to modify a third-party Xbox controller's firmware to change its USB descriptor – and it sounds like this is only the beginning. via Hackaday
Google Dataset Search is out of beta and now lets you filter results by data type, availability, and geographic area.
via FlowingData
Theodore Gray, co-founder of Wolfram Research, discusses iPhone cameras, a large quilting machine, a free CAD program, and affordable stereolithography printers. via Cool Tools

Rating: ★★☆☆☆
FlowingData's December 2019 roundup focuses on visualization tools, datasets, and resources for those interested in learning more about data visualization. via FlowingData.
The Baymard Institute published an overview of their 10 most popular UX research articles in 2019, new UX research and features added in 2019, and plans for new research in the first half of 2020.
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