Tooling

Brand New reviews a new logo and identity for IBM Watson, designed in-house with external collaborators. via Brand New.

Diageo partnered with Amazon to create "World Class List," a shoppable video series promoting their premium liquor brands, available on Amazon Prime Video. via IPG Media Lab.

Apple has acquired Lattice Data, a company that specializes in making unstructured data usable, for $200 million. via TechCrunch.

This article explores how tech companies grapple with governance issues as their influence grows, comparing their roles to priests, gurus, and nerd-kings. via Ribbonfarm.

This article explores how Razer built a cult brand by focusing on a niche audience, creating high-quality products, and engaging directly with its community. via The Drum.

Dole used an AI platform to run a digital campaign for their canned fruit in Asia, resulting in an 87% increase in sales compared to the previous year. via Digiday.

Nike's 'Breaking2' project, aiming to break the 2-hour marathon barrier, is generating significant marketing buzz for their new Zoom Vaporfly shoes. via The Drum

Whirlpool is acquiring recipe site Yummly to enhance its smart home appliances with personalized recipes and user data. via IPG Media Lab.

The Spoon podcast interviews Home:On's Richard Gunther about the Juicero story, Ring's acquisition of Zonoff, and more smart home news. via The Spoon.

Astrophysicists are exploring if GPS satellite data can be used to detect dark matter. via MIT Technology Review.

SpaceX will start launching a network of satellites into orbit in 2019, with plans to have them all in space by 2024.

via CNBC.

Apple's $1 billion investment in US manufacturing may boost automation but is unlikely to create many new factory jobs. via MIT Technology Review.