Tooling

Jameson is promoting its whiskey with innovative ads on Twitter, Snapchat, and Uber for St. Patrick's Day.

via Adweek

Good ad stunts are simple, dramatic and create tension, according to this analysis comparing recent campaigns from Oreo and State Street. via @Digiday

Digital news source Quartz is seeing success with its unique approach to journalism and advertising. via Campaign US.

President Trump's proposed budget cuts funding for scientific research while increasing spending on defense and homeland security. via WIRED

Fast Company highlights the 10 most innovative companies in AI and machine learning in 2017. via fastcompany.com

An RPA agency used iPhone's AirDrop feature at SXSW to send targeted invitations and job opportunities. via The Drum.

Don Draper's "Pass the Heinz" ad campaign will finally come to life, as Heinz is releasing it as a real-life campaign. via The Drum

McCann Worldwide Japan created Shiromaru, a robot that guides users through mindfulness meditation, and will be showcasing it at SXSW. via The Drum

Google created a new Video Intelligence API that uses machine learning to analyze video content. via IPG Media Lab.

Reword, an anti-cyberbullying software, is a finalist in the Innovation in Connecting People category at SXSW.

via Adweek

Google DeepMind created an auditing system for healthcare data to ensure privacy and accuracy, using cryptographic techniques inspired by blockchain technology. via WIRED

WIRED explores the hackable future enabled by the Raspberry Pi Zero W, a $10 computer board with built-in Bluetooth and Wi-Fi, highlighting its potential in DIY and IoT projects. via WIRED