Tooling

Snapchat is charging a minimum of $40 CPM for interactive video ads and upwards of $700,000 for sponsored lenses. via Digiday

Baeblemusic.com announces it is under construction, but will feature music content like albums and artists.

Imgur is launching its first major marketing campaign aimed at agencies, focusing on native sponsored content that resonates with its large "geek" audience. via Digiday

Google's Android keyboard gets a big update (version 5.0) with fine cursor control, one-handed mode, new gestures, and more customization. via Ars Technica.

A dual body CO2 regulator is on sale for $115.99 with free shipping. via Homebrew Finds

Google has released an invite-only beta version of a new app that combines reservation info from your Gmail with city guide information. via Skift

Tips and gear to help you set up, troubleshoot, and maintain your kegerator. via Homebrew Finds

PSFK explores how innovation case studies are shifting marketing trends and changing business by selling a lifestyle over products.

via PSFK

Search Engine Land shares five key strategies for sales teams to convert paid search leads into actual sales. via Search Engine Land

Wired suggests seven apps for aspiring chefs that will help with tasks like converting measurements, balancing ingredients, finding recipes, and even getting groceries delivered. via WIRED

Dyson spent four years and $71 million developing a new hair dryer, the Supersonic, that claims to dry hair faster without extreme heat. via TechCrunch.

A 2016 article argues that ad tech needs to adapt to vertical video ads or risk losing the market to social media platforms like Facebook and Snapchat. via The source of this content is Digiday.