Tooling

A TechCrunch writer says goodbye to the Sunrise calendar app and opts for Fantastical after Microsoft's acquisition led to stagnation.

This article explores the potential of chat bots as a new user interface, examining their capabilities, limitations, and the challenges of creating effective conversational AI. via Benedict Evans.

In March 2016, Digiday explored the VR hype bubble, questioning whether consumer interest would follow the investments of publishers in VR content. via Digiday

Microsoft has a new AI chat bot named Tay.ai designed for playful conversations, and you can chat with it on Twitter, Kik, and GroupMe. via The source of this content is TechCrunch.

Aflac created its first 360-degree video ad featuring its mascot as a superhero, running on Facebook for six weeks. via IPG Media Lab.

A former Apple executive launches Cor, a new health tech startup that uses at-home blood testing to offer lifestyle guidance for improving heart health. via TechCrunch

Hearst is now using vertical video ads on its mobile websites, following the trend set by platforms like Snapchat.

via IPG Media Lab

IPG Media Lab releases a recap of marketing trends seen at SXSW 2016, including VR, AI, and social video messaging. via IPG Media Lab.

Quartz's news app delivers stories in a text-like format, letting users choose which topics to explore further. via TechCrunch

Digiday's humorous take explores how to discuss new ad formats, like in-image advertising, with editorial teams without ruffling feathers. The article provides reassurances about user experience and editorial integrity.

PSFK highlights IKEA hydroponic gardening kits for growing food. via PSFK

Hidden code suggests Google is working on a "freeform windows" mode that would let you use multiple Android apps in floating windows.

via Ars Technica