Tooling

Bragi finally released their truly wireless earbuds, the Dash, and they're exceeding expectations with impressive features and performance. via The Verge.

Ars Technica's test drive review of the second-generation Chevrolet Volt at CES highlights the car's improved interior, powertrain, and driving modes. via Ars Technica.

Industry experts at CES 2016 discussed the future of digital interfaces, anticipating that voice control will be even more effective when paired with personal data.

Dr. WP Hong of Samsung discussed Samsung's vision for IoT solutions, including connectivity, open platforms, and security. via IPG Media Lab

IPG Media Lab shared some of their favorite VR and AR products from CES 2016, including products from Avegant, Orcam, Solos, NASA, Krush, LeTV, Immersit, and Vuzix.

PSFK features Absolut vodka bottle reports and case studies for marketers.

Fitbit's stock price dropped after the release of their new smartwatch, as competition from companies like Fossil and Under Armour heats up. via The Business of Fashion (BoF).

Sephora's Innovation Lab in San Francisco is testing new technologies to implement in its stores, online, and within its app. via Digiday.

Highsnobiety highlights eight activewear brands to know for the new year. via Highsnobiety

Snapchat is developing an API to enhance its advertising platform, enabling partners to automate ad placement and targeting. via Digiday

This content explores why APIs are important for platforms.

PSFK, a trends and innovation research resource, offers AI-powered analysis, reports, and insights for marketers and businesses. via PSFK.