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Click fraud can waste up to 20% of a PPC budget, but Search Engine Watch outlines three ways to minimize the damage. via The source of this content is Search Engine Watch.

Upworthy is shifting away from curated content and clickbait headlines to focus on original long-form content. via Digiday

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via sethgodin.typepad.com

OTT (over-the-top) refers to services like Netflix, Hulu, and HBO Now that deliver TV and film content over the internet. via Digiday.

Companies are increasingly using machine learning algorithms for a wide range of applications, from driving cars to inventing recipes. via The source of this content is Harvard Business Review.

PSFK offers an AI-powered dashboard for trend analysis, providing insights on innovation across industries, retailers, and technologies through research reports, case studies, expert quotes, and video content. via PSFK.

Programmatic advertising is experiencing a boom, leading agencies to redefine their roles and demonstrate value through data strategy and new fee models.

via Econsultancy

"Map My Contacts" reads your Google Contacts' addresses and converts them to latitude and longitude, then plots them on a Google Map. via Digital Inspiration

A recent study of over 250 marketers suggests that programmatic advertising is increasingly being used for branding purposes across multiple channels.

This article from June 25, 2015 shares 14 social media hacks from experts to boost engagement and productivity, including tools like Crystal, IFTTT, and Boomerang. via The Next Web.

Sprout Social users can now manage Instagram integration alongside other major social networks. via The Next Web.

Search Engine Watch gives a 4-step process for A/B testing ad copy in Google Ads to improve your click-through rate. via The source of this content is Search Engine Watch.