Tooling

This article from June 25, 2015 shares 14 social media hacks from experts to boost engagement and productivity, including tools like Crystal, IFTTT, and Boomerang. via The Next Web.

Sprout Social users can now manage Instagram integration alongside other major social networks. via The Next Web.

Search Engine Watch gives a 4-step process for A/B testing ad copy in Google Ads to improve your click-through rate. via The source of this content is Search Engine Watch.

Homebrew Finds shares a sale on a 5 cubic foot chest freezer and discusses its potential for use as a kegerator or fermentation chamber. The article also links to resources for kegerator conversion and other homebrewing topics.

Jack Simpson analyzes how IBM uses platforms like YouTube and Instagram to make complex topics accessible and showcases their "Chef Watson" campaign as an example of engaging content marketing. via The source of this content is Econsultancy.

PSFK offers an AI-powered dashboard for trend analysis, providing insights on innovation across industries, retailers, and technologies through research reports, case studies, expert quotes, and video content. via PSFK.

A Pure Python Hacker Bundle, featuring six courses on Python programming ranging from beginner to advanced levels, was offered at an 89% discount. via TNW.

John Nelson found a way to make geographic heat maps in Microsoft Excel using pivot tables and conditional formatting. via FlowingData.

This MarketingProfs article explores A/B testing in marketing, emphasizing how design choices (like image size) and messaging strategies (like call-to-action phrasing) can significantly impact conversions.

This article rounds up the latest social media news, including Google Trends' redesign, Twitter's autoplay feature, and how small businesses are adopting marketing automation. via The source of this content is MarketingProfs.

Homebrew Finds reviews a rope ratchet from Amazon and discusses its potential use for homebrewing. via Homebrew Finds

Will a reported ad tech slowdown negatively impact advertisers who rely on these firms for media buying and services? via Econsultancy.