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Complex published street style photography from New York Fashion Week, with photos by George Elder. via The source of this content is Complex.

Paramount's campaign for *Hot Tub Time Machine 2* involved online and offline activations, even aiming for a world record. via Adweek.

Photos by George Elder of New York Fashion Week street style. via The source of this content is Complex.

See street style photos from New York Fashion Week, taken by George Elder.

Coca-Cola's social campaign was intended to turn negative tweets into cute ASCII art, but backfired when Gawker used it to tweet lines from Hitler's "Mein Kampf." via Adweek.

IPG Media Lab reports that Snapchat is launching a new 12-episode original web series called "SnapperHero," sponsored by AT&T. via IPG Media Lab.