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Xerox is undergoing its biggest-ever rebrand to highlight its business services, which now represent the largest part of its revenue. via Digiday

John Sculley, former Apple CEO, has launched two new Android phones under the brand Obi Worldphone, targeting emerging markets. The phones run a custom version of Android and are priced at $129 and $199.

via @TheNextWeb

This 2015 article highlights ten advertising agencies and details how they utilize Instagram in unique ways, including interviews with individuals at each agency to discuss their Instagram strategies. via Digiday.

Brands need to be relevant in real time. via Econsultancy

New research suggests that "people skills" are increasingly important for landing high-paying jobs. via FiveThirtyEight

Coca-Cola tested a beacon technology campaign for precise retargeting that offered moviegoers a free coke coupon through the CAPA app and later retargeted them with a free movie ticket.

Job openings within the Jersey City food industry are the subject of a new post by Jersey City Eats, a blog about food in Jersey City. via Jersey City Eats.

Richard Jackson, founder of Watch My Competitor, compares and contrasts the branding strategies of Google and Facebook in this Digiday article.

A new review suggests modafinil could be the world's first true "smart drug", safely enhancing attention and improving learning without being addictive. via Quartz

A Louisville chef is getting attention for his creative kimchi flavors, including a bourbon-infused variety. via VICE.

This blog post details how to give better PowerPoint presentations, including tips for what to include when designing slides. via HubSpot

PSFK is a resource for marketers and innovators, with trend analysis and a database of innovation case studies.

via PSFK