Getting to What Matters: How to Design and Develop Evaluation

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Rating: ★★★★☆

Rating: ★★★★☆

Rating: ★★★☆☆
Nestlé's Global CMO, Aude Gandon, outlines the company's three-pronged approach to digital marketing, emphasizing privacy, consumer connections, and experimentation.
via Think with Google.
This post lists the recipients and their projects for the 23rd cohort of Emergent Ventures grants. via Marginal Revolution.
Bloomberg Businessweek lists journalism they admired from other publications, with short explanations from Bloomberg staff. via Nieman Lab
Affiliate and partner marketing are becoming increasingly relevant for brands, according to a recent Digiday report highlighted in a Modern Retail article. via Modern Retail
Dave Trott's blog post discusses how "multi-dimensional thinking" can be applied to advertising to increase sales.
Venkatesh Rao's two-volume essay collection, "The Art of Gig," about independent consulting and life in the gig economy, is available now. via Ribbonfarm Studio.
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