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PSFK is a trends and innovation case studies resource featuring articles and reports on industries and technologies. via PSFK.

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via VICE

Blair Braverman's summer experience working as a tour guide on a glacier is a 30-minute read published in The Atavist. via Longform

Neil Cybart argues that comparing Google to Apple is complex due to their different approaches to user data and monetization. via TNW.

Tim Ferriss reveals how he would build an audience from scratch if he had to start over today. via The Blog of Author Tim Ferriss

Valet shares 10 summer essentials curated by Gabriel Ricioppo, creative director of Need Supply Co.

Tim Ferriss details his caffeine consumption habits and preference for a tea-based drink, rather than coffee, including his recipe. via The Morning Cocktail I Drink Instead Of Coffee - The Blog of Author Tim Ferriss

Harvard Business Review explores if rooftop solar power is finally advanced enough to disrupt the traditional electric grid. via The source of this content is Harvard Business Review.

Digiday explores the ongoing debate around millennial job-hopping in advertising, presenting different perspectives on whether it's a growing trend and unique to millennials or not.

A Harvard Business Review article argues that appealing to either logic or emotion, but not both, is more effective in persuasion.