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Google announced new AdWords products designed to leverage the rise of mobile search, including dynamic ads for automotive and hotels and an expansion of Google Compare. via Search Engine Watch.

Comedian Louis C.K. will write, direct, and star in *I'm A Cop*, a film about a depressed middle-aged volunteer police officer.

Andrew Chen argues against aiming to build a unicorn startup and proposes focusing on building "forever companies" – businesses that are impactful and lasting. via andrewchen.com

This guide covers content marketing from creation to measurement, even including team structures and advice on hiring for content roles.

PSFK offers an AI-powered dashboard for trend analysis, providing insights on innovation across industries.

The Wall Street Journal goes deep on niche verticals, launching publications like Logistics Report to attract advertisers who want to reach specific audiences. via Digiday.

News app Circa is facing an uncertain future amidst criticism of its aggregation-heavy approach and rumors of a potential acquisition by Twitter. via TNW.

This article from May 1, 2015 reviews the 10 best coding academies for coders on a budget, including in-person and online courses. via The Next Web.

This recipe details how to make slow cooker Mexican pulled pork that can be enjoyed in tacos with toppings or used for other dishes. via Simply Recipes

Elon Musk's Tesla Energy aims to bring lithium-ion batteries for homes and businesses, hoping to revolutionize energy use like cellphones replaced landlines.

via Quartz

MillerCoors is facing a class action lawsuit alleging the company misleads consumers into believing Blue Moon is a craft beer. via Brewbound