Working

DTC brands are increasingly turning to affiliate marketing, especially partnering with influencers, as a way to boost sales amidst rising digital advertising costs. via Modern Retail.

Independent authors are using AI tools like Sudowrite and Jasper to increase output and overcome writer's block, raising ethical questions about AI's impact on authorship. via The Verge

Tyler Cowen argues in a political strategies blog post that supporting the best aspects of opposing views, rather than seeking to defeat them, can lead to more productive debate.

Dave Trott analyzes Uber's marketing strategy, arguing their focus on "movement" is too broad and suggesting their marketing should emphasize why they're better than competitors.

via @davetrott

Alex Tabarrok shares a radical proposal for funding science research that would distribute money directly to researchers to fund projects of their choosing. via Marginal REVOLUTION