Unilever claims to have saved roughly 30% on agency fees by taking production work in-house through their U-Studios located in 12 countries. via The source of this content is Adweek.
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This AdWeek article discusses how brands can survive public scandals and regain customer trust.
via Adweek
This Adweek article explores Amazon's marketing potential beyond its ecommerce platform, highlighting opportunities like Amazon Spark, sponsored content, and product placement. via The source of this content is Adweek.
Informa Connect offers professional development opportunities through live and on-demand events, courses, and industry insights. via The source of this content is Informa Connect.
This article offers advice on managing marketing budgets, covering aspects like understanding your buyer's journey and measuring ROI.
via The source of this content is HubSpot.Warren Buffet won his 10-year bet that an S&P 500 index fund would outperform a portfolio of hedge funds. This highlights Buffet's advice to invest in low-fee index funds. via kottke.org
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