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A Johns Hopkins University study found that Budweiser's Super Bowl commercial effectively utilized Shakespearean storytelling techniques. via Harvard Business Review.

PSFK's IQ Dashboard offers trend analysis, research reports, and innovation case studies across various industries, along with expert insights and videos. via PSFK.

Android launcher apps, which allow users to customize their home screens, have seen a significant surge in popularity, with usage more than doubling between late 2013 and early 2014 according to a new report. via Mashable.

Brand executives understand that digital strategies are important, but according to Forrester and other marketing leaders, many lack confidence in their approaches and execution.

via Digiday.

Microsoft is looking for agencies to adapt to its centralized marketing and broader consumer-focused campaigns. via Adweek.

Microsoft is looking for agencies to adapt to its centralized marketing and broader consumer-focused campaigns. via Adweek.