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PSFK, a trends and innovation research resource, offers insights for marketers, innovators, and retailers.

Aspiring entrepreneurs should ask themselves seven key questions — covering self-management, market need, competition, finances, and handling rejection — before starting a business. via Mashable

New research finds that 83% of IT workers surveyed admitted to using unapproved tech at work, often to bypass company regulations they believe hinder their work. via The source of this content is Mashable.

This article explores how to create successful branded video content, emphasizing video view counts and completion rates as key metrics for marketers.

Starbucks' Tweet-a-Coffee campaign let users gift $5 coffee cards via Twitter and resulted in about $180,000 in sales. via Mashable

This December 2013 article highlights 8 brands effectively using Snapchat for marketing, exploring how the app's ephemeral nature can be a strength. via Mashable