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Beam Suntory and Suntory Holdings have announced a $4 million initiative to restore 1,300 hectares of peatlands in Scotland by 2030 for sustainable whisky production.

via WhiskyIntelligence.com

Ember's svp of marketing discusses the company's wholesale deals with companies like Starbucks and Apple. via Modern Retail.

Digitally native brand Warby Parker is going public and will be listed on the New York Stock Exchange. via Modern Retail.

Aperitif brands are increasing their marketing and distribution in the US, hoping to capitalize on the growing interest in low-ABV drinks and healthier drinking habits. via Modern Retail.

CPG startup Last Crumb uses a limited-release, drop model to create scarcity and hype, similar to streetwear brands. via Modern Retail.

FlowingData visualizes how Americans spent a larger percentage of their time at home in 2020 compared to 2019 across a range of activities. via FlowingData.

Online shoppers are turning to needs-based searches for drinks, prioritizing categories like "low calorie" or "gluten-free" over specific brands.

via The Drinks Business

Drizly is expanding its alcohol delivery services in Oregon with 17 new retail partners, prompting discussions of a potential fourth tier in the beverage industry. via Brewbound

Modern Retail's ecommerce guide has arrived just in time for the holiday season. via Modern Retail

Modern Retail Podcast interviewed Minibar Delivery CEO and co-founder Lindsey Andrews about the growth of alcohol e-commerce. via Modern Retail