Working

PSFK is a trends and innovation research resource with a focus on marketing, innovation, and retail.

USAID claims its Cuban social network similar to Twitter, ZunZuneo, was not a covert attempt to incite unrest, as some reports claimed.

Condé Nast launches platform "The Accelerator," predicting viral stories to help advertisers.

New research reveals the most effective social networks for marketers, highlighting the rise of visual platforms and more. via Social Media Examiner

Effectively networking and engaging in LinkedIn groups can be achieved with these five tips, including finding the right group and sharing valuable content. via Social Media Examiner.

A new PSA for National Distracted Driving Awareness Month uses a brutal depiction of the consequences of texting while driving to shock teens. via Adweek.

The U.S. created a secret Twitter-like service called "ZunZuneo" in Cuba from 2010-2012, aiming to build a young audience. via Mashable.

Coca-Cola and Pepsi are dueling World Cup campaigns with new ads celebrating the 2014 World Cup.

via The source of this content is Adweek.

PSFK offers trend and innovation research for marketers, innovators, and retailers through reports, a trend chatbot, and video content.

via PSFK.

Starwood Hotels generated $2 million in bookings from a $40,000 investment in targeted Facebook ads in Asia. via Adweek.

PSFK offers trend and innovation research for marketers, innovators, and retailers through reports, a trend chatbot, and video content.

via PSFK.

This article shadows renowned neurosurgeon Henry Marsh as he performs high-stakes brain surgeries, reflecting on the challenges and ethical dilemmas of his profession while facing retirement. via The New Statesman