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Fast Company provides tips on writing emails that elicit responses from recipients. via fastcompany.com

Customer lifetime value is the key to measuring the effectiveness of brand advocacy, according to this Adweek article. via Adweek

Salesforce research reveals that three common marketing mistakes include underutilizing video outreach. via Social Pro Daily

Spotify is launching a global marketing campaign with humorous New Year's resolutions based on user data. via The Drum

Wieden+Kennedy's tech-focused division, the Lodge, uses emerging technologies to create cutting-edge marketing products and experiences for brands like Nike, Samsung, and KFC.

via Fast Company

In 2017, marketers were already preparing for a post-cookie digital media landscape, grappling with the implications of GDPR and the race for new user-ID solutions. via Digiday