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Marketers are struggling to use data effectively, but data management platforms (DMPs) offer a solution by collecting and activating data to deliver personalized messaging. via The Drum

Unilever's advertising strategy now includes using "micro-influencers" over big-name influencers for better engagement and value.

Google is launching dedicated Knowledge Panels for publishers, which will appear in search results when someone searches for a publisher by name. via @sejournal

Uber's Astha Kalbag spoke about digital-first marketing design, including using vertical video ads and prominent branding to adapt to mobile users.

Curious about Amazon Sponsored Products and if they're a worthwhile investment for your business? This blog post explores how they work and what factors contribute to their success.

Consulting firms may be eyeing advertising groups like Omnicom and IPG for acquisition, driven by industry shifts and expanding client needs. via The Drum