working

Eric Mayville, co-CEO of Wondersauce, shares his insights on the advertising industry and the agency's human-centric approach in this article celebrating the 4A's 100th anniversary. via The Drum.

This article by Leigh Ireland explores how brands are using personalization to create a more engaging customer experience. via The Drum

Amazon is making a play for digital advertising dollars, attracting advertisers with their increasing ad pitch and leveraging retail data to challenge Google and Facebook. via Digiday

Leigh Ireland explores how brands are using personalization to create a more engaging customer experience, arguing that using consumer data is the next step to even more personalized experiences.

This 30-minute plan helps you improve your personal brand on social media. via Fast Company.

Stephen Colbert brings Obama's anger translator out of retirement. via fastcompany.com