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2020WorkingTooling

Google's consumer insights team explores the complex "messy middle" of purchase decisions between trigger and purchase, identifying six cognitive biases – like social proof and scarcity bias – that significantly impact consumer preference.

via Think with Google.

2020Working

Buy Now, Pay Later (BNPL) services are gaining popularity, but is it a good deal? via Valet.

2020Working

Anheuser-Busch InBev is redirecting $5 million from its sports and entertainment marketing budget to the American Red Cross in support of coronavirus relief efforts.

via Ad Age
2020Working

Massachusetts restaurants can now sell beer and wine with takeout and delivery orders, but only in sealed containers and with volume limits.

via Eater Boston
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