working

Craft Brewing Business reminds brewers that strong branding is key, as 70% of consumers decide which beer to buy at the point of sale.

via @CraftBrewBiz

Digiday recognizes 50 people in media and marketing who are driving change and innovation in their respective fields. via Digiday.

This content summarizes the benefits of inbound marketing services for agencies and how HubSpot can help them grow their business. via HubSpot.

Marketers from Molson Coors and The North Face talk brand purpose and connecting with consumers at C2 Montreal. via The Drum

Gartner analysts say focusing on customers and design leads to better outcomes than focusing on innovation alone, even though innovation is still important. via The Drum

Google's John McAteer discusses how retailers can adapt to integrated experiences in a world where consumers shop seamlessly across online and offline channels. via Think with Google