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Brands are partnering directly with influencers for creative campaign development and execution, similar to how they work with ad agencies. via Digiday

TechCrunch reports on the beta launch of Google Attribution, a free tool designed to help marketers evaluate the effectiveness of their campaigns across various channels. via TechCrunch

Droga5's new campaign for MailChimp uses surreal imagery to highlight the email marketing platform's tools for small businesses. via The Drum.

Marketers are exploring alternatives like commissions and value-based compensation for agencies, moving away from billable hours and incentives. via Campaign US

An interview with the creative agency behind Pornhub's ad campaigns discusses the challenges of advertising for the adult industry and how they create humorous and engaging content while navigating censorship limitations.

via The Drum

R/GA Ventures selects eight startups to participate in its marketing tech venture studio program. via The Drum