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Hubert Horan argues in Uber’s Path of Destruction that the company will never be profitable and has hurt consumers, workers, and cities. via kottke.org

Marketing mix modeling (MMM) should provide more actionable insights using granular data and other modern approaches. via The source of this content is Think with Google.

Beverage companies are racing to release new RTDs as the market for pre-mixed alcoholic drinks sees a resurgence. via Punch.

On a recent Ad Age Marketer’s Brief podcast, Spencer Stuart’s Richard Sanderson discusses the evolving role of the chief marketing officer and notes few CMOs hold Fortune 1000 board seats. via Ad Age.

Dentsu-Aegis Network is launching a new consulting group focused on Amazon to help brands thrive in the e-commerce world. via Ad Age.

Tim Ferriss interviews Eric Schmidt, former Google CEO, on Silicon Valley, leadership, and his book "Trillion Dollar Coach." via The Blog of Author Tim Ferriss.

This article argues that consultancies won't eliminate ad agencies, and that smaller agencies are still thriving.

Credit mix is a key factor in achieving a good credit score, and this article explores how diversifying beyond just credit cards can be beneficial.

via ReadWrite