Agency founder Pete Martin explains his reasons for leaving the agency world, citing a stagnant industry and desire for change in marketing. via The Drum
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This comprehensive guide details the value of micro-influencer marketing and provides examples of brands who have found success using it. via HubSpot Blog
SodaStream's head of global digital marketing, Itai Bichler, discusses the company's activist brand strategy and how it leverages long-form videos and pop culture to promote engagement. via Digiday.
The marketing industry's obsession with innovation has diluted the meaning of the word, making it more difficult to foster genuine innovation within companies. via The Drum
Coca-Cola is experimenting with AI to generate advertising content like selecting music and writing scripts. via The Drum.
Coca-Cola is exploring the use of AI bots to create ads. via Adweek.
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