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Learn how Google crawls and indexes websites, and discover two ways to submit your website to Google to get it indexed. via HubSpot

Sperry is utilizing around 100 "micro-influencers" on Instagram who were already posting about their products to learn more about this marketing strategy.

via The source of this content is Adweek.

Curalate's new guide suggests that micro-influencers can provide a better return on investment for brands than traditional advertising. The guide also offers advice on how to best leverage micro-influencers.

Coca-Cola's CMO explains why the business has yet to develop a true digital strategy, citing higher ROI from TV and their ongoing efforts to centralize social media marketing. via The Drum

OpenAI has released a new tool called Universe, a platform that allows AI programs to learn how to perform a wide range of tasks on computers. via MIT Technology Review.

Would you give up your phone for beer? BANGSAJP, an online gambling site, seems to think so.