Gary Vaynerchuk criticizes brands for overspending on TV ads while neglecting platforms like Instagram and Snapchat where younger audiences spend their time. via The Drum
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The Association of National Advertisers' leader argues that marketing executives must take charge in addressing industry challenges like ad fraud and transparency. via Ad Age
This sponsored content argues that marketing and distribution have gone digital, but the creative process is stuck using outdated methods like paper and email. via Digiday.
Garett Sloane of Ad Age discusses Carmel, a VR web browser Facebook revealed at their Oculus Connect conference. via The source of this content is Ad Age.
PSFK Labs offers a look at trends and innovation research, primarily for those in marketing, innovation, and retail. Learn more about their work at their work. via PSFK
Campaign US features recent articles covering topics ranging from marketing campaigns to the use of AI in dementia care.
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