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Gary Vaynerchuk criticizes brands for overspending on TV ads while neglecting platforms like Instagram and Snapchat where younger audiences spend their time. via The Drum

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The Association of National Advertisers' leader argues that marketing executives must take charge in addressing industry challenges like ad fraud and transparency. via Ad Age

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This sponsored content argues that marketing and distribution have gone digital, but the creative process is stuck using outdated methods like paper and email. via Digiday.

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PSFK Labs offers a look at trends and innovation research, primarily for those in marketing, innovation, and retail. Learn more about their work at their work. via PSFK

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