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Unilver is creating in-house content studios, U-Studio and U-Entertainment, to adapt to ad-blocking and changing search habits. via The Drum.

Geoffrey Colon argues that traditional advertising methods are becoming obsolete and companies should instead focus on creating immersive experiences.

via Branding Strategy Insider

PSFK shares that IBM Watson crafted a trailer for a movie.

The Guardian believes brands should prioritize driving sales in their branded content and focus less on engagement metrics. via The Drum.

Brand recognition is discussed in this article, using the examples of Coca-Cola and Cadbury to illustrate how color consistency can impact a brand. via The Drum.

Adam Graham, former CEO of Weapon7, is launching Project Oak, a new marketing services group that plans to acquire 5-10 agencies in the next year. via The Drum