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Facebook is releasing three new metrics for video publishers within Page Insights and Video Library, including audience demographics for any kind of video posted to Facebook. via SEJ

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The New York Times is acquiring Fake Love, an agency focused on experiential marketing, virtual reality, and augmented reality. via Digiday

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John McNeil, president and CCO of John McNeil Studio, shares his perspective on the ingredients of a successful creative process. via The Drum

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