Salesforce research reveals that three common marketing mistakes include underutilizing video outreach. via Social Pro Daily
Working
Pasta Flyer, a new Greenwich Village restaurant from Del Posto’s Mark Ladner, aims to revolutionize fast-casual dining with $7 bowls of pasta recipes prepared in under three minutes.
via Bon Appétit
Wieden+Kennedy's tech-focused division, the Lodge, uses emerging technologies to create cutting-edge marketing products and experiences for brands like Nike, Samsung, and KFC.
via Fast Company
In 2017, marketers were already preparing for a post-cookie digital media landscape, grappling with the implications of GDPR and the race for new user-ID solutions. via Digiday
The FBI knew about Russian hackers targeting the personal Gmail accounts of hundreds of US officials, but an AP investigation found that the agency failed to notify most of them. via AP News
This guide offers practical advice and a free checklist for building a 72-hour emergency kit, emphasizing disaster preparedness without venturing into "prepper" territory. via taylorpearson.me
Marketers are struggling to use data effectively, but data management platforms (DMPs) offer a solution by collecting and activating data to deliver personalized messaging. via The Drum
Men's style blog Die, Workwear! announces End Clothing's Black Friday sale, highlighting brands and offering tips for shoppers.
via Die, Workwear!
Unilever's advertising strategy now includes using "micro-influencers" over big-name influencers for better engagement and value.
via Digiday.
Rating: ★★★★★
Uber's Astha Kalbag spoke about digital-first marketing design, including using vertical video ads and prominent branding to adapt to mobile users.
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