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Samuel Scott highlights the best of the marketing industry in 2017, including campaigns from "Stranger Things 2" and the "IT" remake. via The Drum

Fast Company provides tips on writing emails that elicit responses from recipients. via fastcompany.com

Customer lifetime value is the key to measuring the effectiveness of brand advocacy, according to this Adweek article. via Adweek

Salesforce research reveals that three common marketing mistakes include underutilizing video outreach. via Social Pro Daily

Pasta Flyer, a new Greenwich Village restaurant from Del Posto’s Mark Ladner, aims to revolutionize fast-casual dining with $7 bowls of pasta recipes prepared in under three minutes.

via Bon Appétit

Wieden+Kennedy's tech-focused division, the Lodge, uses emerging technologies to create cutting-edge marketing products and experiences for brands like Nike, Samsung, and KFC.

via Fast Company

Data management is evolving, and in 2018 CDPs (customer data platforms) are gaining traction, combining data like cookies with personally identifiable information for a complete customer view. via The Drum

In 2017, marketers were already preparing for a post-cookie digital media landscape, grappling with the implications of GDPR and the race for new user-ID solutions. via Digiday

The FBI knew about Russian hackers targeting the personal Gmail accounts of hundreds of US officials, but an AP investigation found that the agency failed to notify most of them. via AP News