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Temple University researchers suggest that social media marketing, if overdone, may hurt brands in the long run, even with a short-term sales bump. via Campaign US.

This chart shows how the season premiere of Curb Your Enthusiasm performed compared to other HBO comedies over the last few years.

Cocktail membership app Hooch has raised $4.5 million in funding to support its app that gives members a free drink every day at participating bars and restaurants for $9.99 a month.

“Rick and Morty” writer Mike McMahan discusses how scientific concepts inspire the show's outlandish adventures. via Nautilus.

The Drum explores how Hugh Hefner used his Playboy lifestyle in advertising for brands like Bavaria beer and Tanqueray Gin. via The Drum

Tim Ferriss answers listener questions about favorite books, apps, and building a network, as well as discussing supplements and techniques for minimizing depression. via The Blog of Author Tim Ferriss

Ten questions can help new managers learn about their team members' communication styles and preferences. For the full list of questions, see the article on the Fast Company website. via The source of this content is Fast Company.

Copyranter explores how to write effective advertising headlines, arguing that brands should prioritize creativity over shareability and provides examples of successful past campaigns. via @Digiday