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This article outlines how to create a social media strategy that drives traffic and ROI for your brand, including tips like defining your target audience and optimizing your social channels. via HubSpot.

Changing your mental models can impact your mindset and quality of life. via taylorpearson.me

Martin Bishop uses the example of Nestlé's acquisition of Carnation to demonstrate the benefits of sound brand architecture.

via The source of this content is Branding Strategy Insider.

Understanding an influencer's audience is crucial for building lasting relationships in influencer marketing.

Digital marketing budgets are set to rise in 2016, with nearly three-quarters of marketers planning to spend more, but some express concerns about company culture and the effectiveness of paid media. via The source of this content is Econsultancy.

Learn how to create a Twitter bot in five minutes without coding, using Google servers and a simple interface. via Digital Inspiration