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CMO by Adobe is a resource with content categorized by industry.

via CMO by Adobe

Messaging apps could move beyond ads and become major commerce channels, similar to WeChat in the East. Brands are using these apps for customer interaction, offering services like flight updates and customer support. via Econsultancy.

This interview with Anna Kilmurray, Head of Marketing at ClearScore, discusses her typical workday, the skills needed for a data-driven business, and the challenges and rewards of working at a startup.

Publishers are requesting that Snapchat make Discover more engaging and easier to find. via Digiday

IPG Media Lab releases a recap of marketing trends seen at SXSW 2016, including VR, AI, and social video messaging. via IPG Media Lab.

PSFK highlights IKEA hydroponic gardening kits for growing food. via PSFK