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Facebook is planning to introduce ads to Messenger, but will need to carefully consider user experience to avoid spam. via The source of this content is Econsultancy.

CMO by Adobe is a resource with content categorized by industry. via CMO by Adobe

Twitter is rolling out a new button that makes it easier for brands to initiate direct messages with customers for private information.

via Digiday

Shopify launched an iOS keyboard app that lets merchants share product information directly within social media. via IPG Media Lab

Digital publishers are under pressure to inflate their audience numbers, but media buyers are wising up to these tactics and demanding greater transparency.

via Digiday

Building an audience in creative fields provides a safety net during industry shifts, according to this Behance blog post. Creatives are encouraged to share their work and build a community.