Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

Rating: ★★★★☆

Rating: ★★★★☆
Arianna O’Dell explains how she built a product line without a startup, using print-on-demand services and offering tips for starting small.
via Fast Company
Konrad Feldman, CEO of Quantcast, argues that P&G's new ad strategy, focused on transparency and measurable results, is a positive change that the entire industry should support. via Campaign US
SpaceX's plan to launch thousands of satellites for global internet access raises questions about potential Earth observation capabilities, which could put them in competition with their own customers. via WIRED
Christian Pulisic's performance statistics suggest that his strategic positioning on the field could be crucial for the USMNT's success. via FiveThirtyEight
A new Volvo ad is reviewed on Fast Company, a website covering business, technology, design, and more. via fastcompany.com

Rating: ★★★☆☆
Marketers are changing agency contracts and evaluating media buying in response to a report on media transparency in advertising. via Campaign US.
Fast Company shares an app that rewards users for making more affordable business travel arrangements. via fastcompany.com

Rating: ★★★☆☆

Rating: ★★★★★
Amazon's brand value increased by 41% in the past year, moving them into the top 5 most valuable brands globally, according to Kantar Millward Brown’s BrandZ top 100 study.
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