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Advertisers are losing billions to ad fraud, but many are apathetic to the problem despite being aware of it, according to confessions from a media and advertising veteran. via Digiday

Snapchat is attracting advertisers with new ad products like animated lenses and sponsored Discover channels, despite some advertisers finding its ad prices too high.

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Published November 23, 2015, this article argues that marketing has entered its “uncanny valley” moment, where attempts to engage feel artificial and off-putting. via The source of this content is McKinsey & Company.

Ad agencies are finding new ways to recruit talent using social media challenges, hackathons, and even Airbnb. via The source of this content is Digiday.

Instagram is partnering with 41 ad and marketing tech companies to enhance its ad platform and encourage more spending. via IPG Media Lab.