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Cocktail app Hooch is using customer data to boost engagement in ways that replicate viral marketing successes. via The source of this content is Adweek.

Homebrew Finds summarizes the book "Start Your Own Microbrewery, Distillery, or Cidery", a step-by-step guide on how to start a successful craft alcohol business.

via Homebrew Finds

Mark Zuckerberg's travel across the United States in 2017 aimed to understand the perspectives of people from different walks of life. via @recode

An interview with the creative agency behind Pornhub's ad campaigns discusses the challenges of advertising for the adult industry and how they create humorous and engaging content while navigating censorship limitations.

via The Drum

R/GA Ventures selects eight startups to participate in its marketing tech venture studio program. via The Drum

Tim Ferriss uses a technique called "fear-setting" to overcome his fears and make big life decisions, defining his nightmare scenario and figuring out how to fix it.

via The Blog of Author Tim Ferriss.

Bill Gates tweeted advice to new graduates, focusing on themes of intelligence, energy, and finding a job that aligns with their values. via recode

Anheuser-Busch InBev plans to invest $2 billion in its U.S. brewing operations by 2020, including $500 million in 2017. via BeerPulse

Diageo partnered with Amazon to create "World Class List," a shoppable video series promoting their premium liquor brands, available on Amazon Prime Video. via IPG Media Lab.

Budweiser celebrates Derek Jeter's legacy and jersey retirement with a video tribute. via The Drum.

Doug Dayhoff, President of Upland Brewing Company, argues that independent breweries should focus on their strengths rather than fighting megabrewers.