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Bitcoin is nearing record highs in 2017, but its volatility is causing many to wonder if it will crash again. via WIRED

Drinkhacker.com reviews The Spice Lab Special Touch Premium Mixology Case, a $200 kit of garnishes and tools designed to elevate cocktails.

via @Drinkhacker

Google's John McAteer discusses how retailers can adapt to integrated experiences in a world where consumers shop seamlessly across online and offline channels. via Think with Google

Brands are partnering directly with influencers for creative campaign development and execution, similar to how they work with ad agencies. via Digiday

TechCrunch reports on the beta launch of Google Attribution, a free tool designed to help marketers evaluate the effectiveness of their campaigns across various channels. via TechCrunch

Droga5's new campaign for MailChimp uses surreal imagery to highlight the email marketing platform's tools for small businesses. via The Drum.

The Verge profiles Anker, examining how the company found success selling reliable phone accessories at affordable prices. via The Verge.

Marketers are exploring alternatives like commissions and value-based compensation for agencies, moving away from billable hours and incentives. via Campaign US

Cocktail app Hooch is using customer data to boost engagement in ways that replicate viral marketing successes. via The source of this content is Adweek.

Homebrew Finds summarizes the book "Start Your Own Microbrewery, Distillery, or Cidery", a step-by-step guide on how to start a successful craft alcohol business.

via Homebrew Finds

Mark Zuckerberg's travel across the United States in 2017 aimed to understand the perspectives of people from different walks of life. via @recode

An interview with the creative agency behind Pornhub's ad campaigns discusses the challenges of advertising for the adult industry and how they create humorous and engaging content while navigating censorship limitations.

via The Drum